Pop-Up Books

As the Depression years deepened, American book publishers sought ways to rekindle book buying. In the 1930s, Blue Ribbon Publishing of New York hit upon a combination that proved successful. They animated Walt Disney characters and traditional fairy tales with pop-ups. Blue Ribbon was the first publisher to use the term "pop-up" to describe their movable illustrations.

~ Ann Montanaro from A Concise History of Pop-up and Movable Books ~